This paper examines whether advertising practice in Nigeria is a profession or vocation. The Paper elucidate the concepts of advertising, profession, vocation, differences between a profession and a vocation, and enumerates professionalization of advertising in Nigeria. It exposes why advertising is not yet a full profession in Nigeria. It concludes that advertising is more a profession than a vocation in Nigeria.

Introduction

Today, advertising is ubiquitous that cannot be eluded. This assumption may not be far-fetched because whether voluntarily or through deliberate action, every individual is exposed to advertising. From the wallpapers or posters in our bedrooms, radio or television sets in our sitting rooms to billboards or signage strategically positioned on our roads and streets we are exposed and affected with advertising on daily bases (Ayozie, 2020). Perhaps, Hovland and Wolburg (2015, p. 1) are compelled by this reality when in their statement they revealed thus: “we are exposed to one form of the advertisement or the other everywhere -even in our bedrooms.”

By Emmanuel Olurotimi Olubodede (Benin Mediacom Journal No. 16, Issue 1, 2023 )