Remarkable changes have been noticed in the way and manner the mass media and their audiences interact since the wake of the 21st century. New technologies and an evolving participatory culture have led to more members of the audience moving from a position of consumer to a position of producer. Hence, this study examined the […]
This researcher assessed readers’ motivation for reading of Nigerian online newspapers with a view to ascertaining the level of exposure and motivational factors for reading online newspapers, by surveying readers in Benin City metropolis. The researcher intended to find out the extent to which readers in Benin City are exposed to online newspapers; ascertain their […]
This study explored the challenges faced by Nigerian journalists while reporting on the 2023 General Elections. The study focused on ethical burdens, professional and personal risks, brown envelope journalism, harassment, and intimidation by journalists. The study highlighted the need for ethical training, stronger legal protections, and a commitment to upholding the principles of free and […]
Social media have become ubiquitous channels for political communication, enlightenment, as well participation, especially at election times. During the 2023 general elections in Nigeria for instance, social media gained more momentum as it ushered in a phase of political experience that has never been witnessed before. This study therefore, seeks to ascertain the influence of […]
This paper examines whether advertising practice in Nigeria is a profession or vocation. The Paper elucidate the concepts of advertising, profession, vocation, differences between a profession and a vocation, and enumerates professionalization of advertising in Nigeria. It exposes why advertising is not yet a full profession in Nigeria. It concludes that advertising is more a […]
Research on the concept of Nigerian English (NE) shows some scholars to be prescriptive, seeing it as a phenomenon that is full of errors, while others described it as a variant of the English Language. The latter school of thought has been somewhat rewarded by the addition of NE words into the Oxford English Dictionary […]
